Anatomy of a category

A G2 Category is a classification used to group similar software products or services so buyers can easily compare them.

• The Logic: Categories are defined by a specific market definition—a set of core features or "jobs to be done" that all products in that group must provide.
• Hierarchy: Categories often live within a broader taxonomy (e.g., "CRM" is a category under the "Sales" parent category). This helps buyers navigate from broad needs to specific niches.

While your product profile can exist in a category with zero reviews, appearing on the G2 Grid® or a "Best of" list has specific requirements:

• The Minimum: To be placed on a G2 Grid® for a category, a product generally needs 10 or more approved, recent reviews.
• The "Active" Rule: G2 prioritizes recent feedback. To maintain a high position or "Leader" status, you need a consistent stream of new reviews, as the G2 algorithm heavily weights the recency of user feedback.
• The Breadth: To be included in a specific Segment Grid (like Small Business or Enterprise), you must have at least 10 reviews specifically from users in those company sizes.

G2 doesn't create categories for every new buzzword; there is a formal vetting process to ensure the category is viable for buyers.

• The Product Minimum: Usually, a minimum of 10 unique, competing products must exist that meet the proposed category definition. G2 will not create a category for a "market of one."
• Distinct Definition: You must prove that the proposed category provides a unique value proposition that isn't already covered by an existing category.
• The Request: Customers can submit a "Category Request" via the G2 Admin Panel. G2’s Market Research team then audits the space, looks at search volume, and determines if a new classification helps or confuses the buyer.