Frequently asked questions on G2 Performance Analytics Dashboard
What is G2’s Performance Analytics Dashboard?
By connecting to your CRM (Salesforce or HubSpot), the dashboard automatically matches G2 activity to your open deals.
- Influenced Pipeline: Shows the total dollar value of deals where the buying committee researched your product on G2 before the deal closed.
- Deal Velocity: Tracks if "G2-influenced" deals close faster than your average sales cycle.
- Win Rates: Compares your success rate on deals where buyers used G2 versus those where they didn't.
What are "Churn Threats" in the dashboard?
This is a predictive analytics feature designed for Customer Success teams.
- How it works: The dashboard flags when a user from one of your existing customer accounts starts researching your competitors or visiting alternative category pages on G2.
- Actionable Data: These threats can be pushed directly into your CRM or ABM tools as alerts, allowing your team to launch "win-back" or retention campaigns before the customer actually cancels their subscription.