Frequently asked questions on G2 review campaigns
Why should I let G2 run my campaigns instead of doing it myself?
Using G2 as an independent third party adds a layer of trust and credibility to the request. Because G2 has refined its outreach methods through over 2.8 million reviews, these campaigns typically see a 3x higher response rate compared to when vendors run their own. Additionally, targeted marketing like these campaigns delivers 3x higher conversion rates than traditional non-targeted ones.
How many emails are sent and when do they go out?
To maximize conversions, G2 sends a total of three emails to each recipient, each featuring different content and messaging.
- Cadence: Emails are sent on a Tuesday and Thursday schedule.
- Automatic Removal: As soon as a respondent completes their review, they are automatically pulled from the campaign and will not receive any further follow-up emails.
What information do I need to provide to get started?
The setup process is designed to be simple and requires only basic data to protect customer privacy.
- Customer Data: You only need to provide very basic information—specifically the first name and email address of your customers—via the "Request a Review Campaign" section in My.G2.
- Payment: You must provide a credit card within the portal to create or edit your campaigns and manage any associated incentives.
- Closeout: Once the campaign is complete, G2 will examine any rejected reviews and delete all the customer data you provided.