Grow your brand in the marketplace where over 80M+ annual buyers research software.
Differentiate your profile, drive high intent traffic to your site, and engage in customer marketing.
Leverage buyer intent signals to focus marketing and sales efforts on active buyers with your profile.
Supercharge your pipeline with the most comprehensive buyer intent signals to your profile, your category, sub-categories, and competitive insights to increase market presence and maximize the volume of in-market buyers to engage.
Includes everything in Free, plus:
Includes everything in Essential, plus:
Includes everything in Pro, plus:
A full breakdown and comparison of each plan to help you find the right fit.
|Add Product Info|
|Add Product Features|
|Add Pricing Details|
|Add Banner Image|
|Add Banner Video|
|Add Gated Content|
|Access Traffic Analytics|
|Access In-App Notifications|
|Access Competitor Analytics (up to 3)|
|Category-Wide Sponsored Content|
|Collect Reviews on your Profile|
|Review Gathering Landing Page|
|G2 Managed Review Campaign w/Gift Cards||$500||$500||$1000|
|Video Review (includes link/license to repurpose)|
|Add Custom Questions to Review Form|
G2 Badge/Awards Syndication
|Use Awarded Badges (earned based on customer reviews)|
|Use Review & Grid Widgets|
|Build Custom Reference Pages|
|Identify References from Reviews|
|Review Data Export (for internal use)|
|Crowd Quotes - Share & Embed Key Review Quotes|
|Get Leads in Real-Time via Webhooks and Meeting Scheduling Software|
|Track Prospects Visiting Both Your Website and Ours|
|Offer Exclusive Pricing to Prospects with G2 Deals|
|Customize Your Lead Form|
|Profile Page Visitor Data|
|Sponsored Content Visitor Data|
|Pricing Page Visitor Data|
|Receive Email Notifications|
|Connector App (addt'l fees)|
|Category Page Visitor Data|
|Alternatives Page Visitor Data|
|Comparison Page Visitor Data|
|Access to Lead & Review Integrations|
|Access to Buyer Intent Integrations|
|Get started||Get started||Get started||Get started|
"G2 dashboards make it very easy for me to track the performance of all our products on G2, as well as manage review campaigns. I have all the data I need to design our review strategy for the upcoming months or to share our progress with the company at the tips of my fingers. The best part is, of course, quarterly G2 award badges. Being able to win awards by market segment, region, and theme (like "Best Results" or "Easy to Use") helps us highlight our value propositions for different audiences."
HubSpot (1000+ person company)
"G2 is clearly a leader in this space and they make it easy and attainable for partners to utilize and leverage their reports. The way that they break down each vendors strengths, weaknesses, and comparisons to competitors is so valuable!"
Meltwater (1000+ person company)
"My favorite part is how easy G2 is to use for our customers and for me as the admin! Most online review platforms make leaving a review difficult or time consuming which mean I have to do a lot of babysitting when we do a review campaign but not G2. I also love how easy it is to leverage the reports for building our sales pipeline!"
Looker (1000+ person company)