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FREE WEBINAR

Intent Data Real Talk

Learn how two SaaS marketing teams are hands-on with intent signals, powering a full-funnel demand strategy, and moving the needle with in-market prospects.

 

 

Meet the speakers:

 

ABOUT

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Derek Ries
Senior Director, Marketing Ops & Analytics
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Derek Ries is a Marketing Operations leader who helps SaaS companies achieve growth through scalable processes driven by integrated martech and predictive-driven models. With 10 years’ experience, Derek currently leads MOPs at BetterCloud, and has implemented B2B, B2C, ABM, and H2H strategies across several high growth companies.

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Marnie Middlehurst
VP, Marketing
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With over 25 years’ experience, Marnie has grown revenue for a range of B2B tech organizations. Known as a results-driven marketer who brings new and innovative marketing approaches to scale, Marnie has measurable success spanning multiple industries with a track record for increasing awareness, driving demand and revenue creation, evangelizing brand, and championing customer experience.

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Alina Fu
VP, Product Marketing
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With 15 years' experience inspiring and transforming teams with data and determination, Alina is currently leading product marketing for G2. Leveraging analytical skills, technical competency, and customer experience to grow brands into $1B+ businesses, Alina's depth of expertise includes product marketing, customer marketing, competitive intelligence, and demand generation.