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You’re not in the software business. You’re in the trust business.

Because people buy software, first and foremost, from people they trust.

   Hear from Brian Halligan

So how does someone like yourself — someone who markets or sells software — earn trust?


G2 created a short video with HubSpot to answer this question. Watch it now — and start thinking about your business, your work, and the concept of trust in a completely new way.

“How we build trust and credibility is everything for our brand. G2 allows us to make all of those interactions better.”

Kipp Bodnar
Chief Marketing Officer, HubSpot