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You’re not in the software business. You’re in the trust business.

Because people buy software, first and foremost, from people they trust.

   Hear from Brian Halligan
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So how does someone like yourself — someone who markets or sells software — earn trust?

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G2 created a short video with HubSpot to answer this question. Watch it now — and start thinking about your business, your work, and the concept of trust in a completely new way.

“How we build trust and credibility is everything for our brand. G2 allows us to make all of those interactions better.”

Kipp Bodnar
Chief Marketing Officer, HubSpot