On-Demand
The Art and Science of Intent-driven Campaigns
With a narrow window to uncover buyer interest in time, how can demand teams get in front of the right accounts early in the research journey? And how can you perfect your timing to get in the door before your competition?
Join Robin Izsak-Tseng, VP of Revenue Marketing at G2, and Ben Salzman, SVP of Special Projects at ZoomInfo, to learn why intent data is a must-have in your go-to-market motion.
Meet the Speakers:
ABOUT
Ben Salzman
SVP, Special Projects @ Zoominfo
Ben has expertise in helping companies scale go-to-market and a passion for helping SaaS companies develop a modern GTM playbook. He has spent over two decades pushing Silicon Valley’s sales industry forward. He started his career at Siebel, and later drove enterprise sales at Oracle and Google, in San Francisco and Singapore. He spent the previous six years at Dogpatch advising the world’s leading SaaS companies.
Robin Izsak-Tseng
VP of Revenue Marketing @ G2
Robin Izsak-Tseng is VP of Revenue Marketing at G2, the world's largest and most trusted software marketplace. As an experienced growth marketing leader, Robin has demonstrated success in a range of B2B SaaS organizations and is highly skilled in demand gen, digital, ABM, content strategy, sales & marketing alignment, and category building. Prior to joining G2, she held senior marketing roles at BetterCloud and Logi Analytics, in addition to serving as a marketing strategy consultant and Marketo user group co-leader. Robin and her family are based in Brooklyn, NY.