Your customers said it. Now you can claim it.

Think of them as a ladder. AI Enabled means a vendor has confirmed their product has AI features built in. AI Verified means real users have confirmed it — at least 10 reviewers said "yes, I've actually used those AI features." Trusted AI is the top tier: a scored, tiered badge (Bronze, Silver, Gold) earned when sustained user adoption meets measurable satisfaction across four key dimensions of AI trust.

G2 already asks every reviewer: "Have you used artificial intelligence (AI) features as part of this product?" Once a product receives 10 verified "yes" responses, the tag upgrades automatically from AI Enabled to AI Verified. No vendor input required — just real users, independently confirming what they've used.

Unlike standard performance or satisfaction ratings, the Trusted AI score captures user perceptions across four dimensions that enterprise AI adoption research consistently identifies as barriers to trust: accuracy, privacy, transparency, and human oversight. These are the things buyers actually worry about — and now they can see how real users rate them.

Badges are awarded based on a weighted composite score derived from verified user responses to standardized questions appended to G2's existing review form. The higher the tier, the stronger the evidence of sustained, widespread trust — not just that users tried the AI features, but that they rely on them.

Yes. Vendors can self-select AI Enabled for their products directly within my.G2 via a simple checkbox. G2 is also working on auto-assigning the tag using information from vendor websites, making it easier for AI-forward products to be accurately represented from day one.

Buyers now start their software research on an AI chatbot more often than a traditional search engine — up 71% since April 2025. G2 is the only B2B software source in the top 20 most-cited sources by large language models. An AI Enabled or AI Verified tag enriches the structured data on a G2 profile, giving LLMs a stronger, more specific signal to cite when surfacing products in response to AI-related queries.

Because they're built the same way every G2 signal is built: from verified users, not vendor marketing. AI Enabled is the starting point — a vendor confirms the feature exists. But AI Verified and Trusted AI require real users to independently validate their experience. Buyers have always trusted other users over vendor claims. G2's AI badges are just applying that same logic to AI.

The G2 AI Users Trust badge program, launched in beta in August 2026, is designed to measure the degree to which users trust the artificial intelligence (AI) capabilities embedded in products listed across categories on G2.

AI Users Trust badges are a scored designation that sits above the AI Enabled and AI Verified tags in G2's AI credentialing system:

• AI Enabled is a self-reported tag that signals your product has embedded AI functionality.
• AI Verified is awarded automatically once 10 or more reviewers confirm they have used your product's AI features.
• AI Users Trust badges (Gold, Silver, or Bronze) reflect the degree to which users trust the AI capabilities embedded in the product.

Badges are scored from quantitative review responses across four dimensions — accuracy and reliability, data privacy and control, transparency and explainability, and overall trust — and are awarded based on how your product ranks relative to peers in your high-level category. AI Enabled and AI Verified confirm that your product has AI. An AI Users Trust badge signals that users trust those AI capabilities.

To be eligible for an AI Users Trust badge, a product must:

• Have the AI Verified tag (at least 10 verified reviewers confirmed direct use of the product's AI features)
• Have received a minimum of 25 responses to the AI trust questions used in badge scoring (these are non-required questions in the review form, so this threshold is tracked separately from total review count)

Only software products listed on G2 are eligible. Services products and products whose primary category is an “other” category are not eligible at this time. Badges are awarded quarterly.

Products must have embedded AI functionality, as defined in G2’s methodology for AI Enabled products, to be eligible for AI Users Trust badges. This means that the product incorporates one or more of the following: Machine Learning (ML), Large Language Models (LLMs), Generative AI, Natural Language Processing (NLP), Computer Vision, or Predictive Analytics based on neural networks.

The product does not necessarily need to be built with artificial intelligence as its foundation (i.e. AI Native) in order to qualify for an AI Users Trust badge.

No. Any product listed on G2 that meets the eligibility criteria is automatically considered. You do not need to be a paying G2 customer to receive an AI Users Trust badge.

Please note that while any product can earn badges, content usage guidelines for badges vary depending on your G2 plan. Please see the G2 Community Guidelines for more detail on content usage.

G2 calculates a composite AI Users Trust score based on a weighted average of responses to eight questions reviewers answer after they have confirmed that they used a product's AI features. The questions, which launched in June 2026, are grouped across four dimensions:

All questions are rated on a 1–5 scale. Scores incorporate every available response across those questions. A review contributes to the composite score even if the reviewer only answered some of them. Administrator-only and open-text questions are not included in the composite score.

For the AI Users Trust Badges, ratings are aggregated using Bayesian Averages, which reward products that earn strong ratings consistently across a larger volume of reviews. In this approach, each question's average is adjusted toward the global average for that question, with the adjustment shrinking as a product accumulates more responses. This means scores that are based on a smaller number of reviews are not treated with the same confidence as scores backed by many reviews.

The four sub-dimensions are weighted to prioritize measurable signals over broader sentiment. Accuracy, reliability, privacy controls, and transparency can be demonstrated through specific user interactions. Overall trust, by contrast, captures a generalized feeling that tends to correlate closely with those other dimensions.

Eligible products are ranked against other eligible products whose primary category is within the same high-level category grouping on G2 (e.g., Sales, Marketing, HR, Finance). Badges are awarded based on percentile rank within that group:

Products below the 70th percentile within their group do not receive a badge for that quarter. In addition, a minimum of six eligible products must exist within a high-level category for badges to be awarded in that market in a given cycle.

High-level category groupings and their associated child categories can be found on the G2 taxonomy hierarchy page.

A data privacy product and a sales forecasting tool both solve legitimate AI challenges, but what "trustworthy AI" means in each context can differ significantly. Ranking products against functional peers, rather than across all categories, ensures each badge reflects genuine leadership within a comparable competitive set.

Note: the category grouping used for ranking is the high-level category (e.g., "Sales" or "Marketing"), not the specific subcategory your product is listed in. The specific category grouping is not displayed on the badge itself at this time.

The product’s primary category determines which high-level category is used for the purposes of AI Trust badge scoring. Vendors can update a product’s primary category in my.G2.

AI Users Trust badges and G2 Grid® scores measure different things and are calculated independently. A product can be a Grid Leader — meaning high Satisfaction and strong Market Presence — without necessarily having enough AI-specific review responses to qualify for a badge, or without ranking highly on AI-specific dimensions.

Some common reasons a product might not receive a badge include:

• It hasn't yet reached the 25-response eligibility threshold for AI Users Trust questions
• Its composite AI Users Trust score falls below the percentile of badge-eligible products in its high-level category
• Its high-level category has fewer than six eligible products this cycle

Reviewers who answer "Yes" to the required AI usage question ("Have you used artificial intelligence (AI) features as part of this product?") are prompted to answer additional AI-specific questions on accuracy, privacy, transparency, and overall trust. These additional AI questions are optional.

All reviews regardless of the review’s age are weighted equally for the purposes of AI Users Trust badge scoring while the program is in beta.

AI Users Trust badges are awarded quarterly, aligned with G2's quarterly Market Reports release cycle. The first batch of beta badges will be released with Fall 2026 Reports. Any eligible product that meets the criteria will receive a badge if its score and review volume qualify. Please note that despite being timed with quarterly reports, AI Users Trust badge recognition is not included within the reports.

During the beta period, winning vendors will be notified by email after Fall Reports are released. Badges will not appear in my.G2 during the beta.

Yes. Badges will be recalculated quarterly. If a product’s percentile ranking in its given high-level category changes from one quarter to the next, its badge status may change as well.

AI Users Trust badges can be used for promotional purposes in the same way as other G2 report-based badges, according to content guidelines for different plan levels. Use and promotion must adhere to G2's Community Guidelines for badges. During the beta period, badges will include a "Beta" label.

No. AI Users Trust badges are category-agnostic and are tied to a product, not to a specific category listing. Because of this, they are not included in G2’s quarterly Market reports, even though they are released on the same cadence.

Please contact your G2 account representative or open a ticket with G2 Support for questions about detailed scoring information.

Yes. Once the program is generally available, badges will no longer have the “beta” label. There is no confirmed date for when the program will become generally available. G2 will update this page and communicate updates to vendors as this program evolves.

G2 may adjust scoring parameters for the AI Users Trust badge program to ensure it is achieving its goal of highlighting the most trusted AI products in a given market. Any potential changes to the methodology will be included in public documentation.

For additional questions, please contact your G2 representative or reach out via G2 Support.