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The Agenda.

Brand to Demand: Full Funnel Strategies For Business Growth

Learn about the power of brand and how you can use your brand strategy to drive demand in today’s market.

Finding The Right Buyers With Buyer & Purchase Intent

Learn more about the power of buyer & purchase intent, where it works best, and what strategies you can use to find and engage with in-market buyers.

B2B Buyer Experience: Signals & Measurement

Understand the power of measuring different signals and channels which together influence buyers to become leads, opportunities, and ultimately sales.

Wrap-Up & Networking Drinks

Alyce

Alyce Erikson

Group Head of B2B Product Marketing, Asia Pacific at LinkedIn

Alyce

Chris Perrine

Vice President & Managing Director at G2

Srikrishna

Srikrishna Swaminathan

CEO & Co-Founder of Factors.AI

Brought to you by LinkedIn, Factors.ai, & G2.

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