The Agenda.
Brand to Demand: Full Funnel Strategies For Business Growth
Learn about the power of brand and how you can use your brand strategy to drive demand in today’s market.
Finding The Right Buyers With Buyer & Purchase Intent
Learn more about the power of buyer & purchase intent, where it works best, and what strategies you can use to find and engage with in-market buyers.
B2B Buyer Experience: Signals & Measurement
Understand the power of measuring different signals and channels which together influence buyers to become leads, opportunities, and ultimately sales.
Wrap-Up & Networking Drinks
Alyce Erikson
Group Head of B2B Product Marketing, Asia Pacific at LinkedIn
Chris Perrine
Vice President & Managing Director at G2
Srikrishna Swaminathan
CEO & Co-Founder of Factors.AI
