Umbraco uses G2 Buyer Intent data for…
Marketing
Social media advertising is vital to any successful marketing mix. Umbraco combines G2 Buyer Intent data and LinkedIn Matched Audiences to nail timing and messaging at every stage of the funnel.
Sales
Sales teams want results. And fast. Integrating buyer intent data into their CRM provides Umbraco with more leads and more contracts signed.
Customer success
Churn. It keeps customer success teams up at night. With buyer intent data, Umbraco identifies when customers are looking at the competition so they can reach out at the right time, every time.