<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1268168780589904&amp;ev=PageView&amp;noscript=1">
 
 
 

Presented by:

Put AI to work.

It's time to re-imagine your entire funnel with an AI first approach. We've brought together the brightest minds in our industry to share how you can redesign your demand gen workflows, set up AI agents, and integrate analytics into every stage of your business.

You'll learn to master AI—from daily prompts to creating new workflows—and leave with:

  • Insights on the latest AI advancements in industry-leading platforms, and how to integrate them together
  • How to rethink your data strategy in the age of AI
  • Reliable attribution methods that prove value and eliminate guesswork

Ascend with AI. Find your city.

New York, NY

Wednesday, April 30, 2025

Current, Pier 59, Chelsea Piers

8:00 - 9:00 AM EDTBreakfast & Networking

Check-in, connect, grab a bite, and settle in.

9:00 - 9:40 AM EDTKeynote: AI Mega Trends: Transforming the Future of B2B Go-to-Market

The future of B2B is here—and AI is reshaping it faster than ever. Join Tim Sanders, G2’s VP of Research Insights and Executive Fellow at Harvard, as he kicks off our event with groundbreaking insights on how AI is revolutionizing go-to-market strategies.

Drawing from his proprietary research and unmatched access to top industry minds, Tim will reveal how AI is dramatically altering customer buying journeys and share actionable strategies your team can leverage to achieve exponential growth. Discover the immense potential of agentic workflows and large language models (LLMs), and leave equipped with a roadmap to accelerate your AI adoption journey.

You'll also gain insights from a new G2 Report, exploring how personalized marketing at scale and new AI-driven modalities will define the next era of customer engagement.

Tim Sanders, VP of Research Insights, G2

9:40 - 9:55 AM EDTBuilding Your Audience for Targeted, Timely Campaigns

Find the right audiences, build the workflows to connect with them, and trigger actions to further engage, with integrated AI support throughout. Learn from organizations who’ve put these plays into action — sharing how, why, and what they learned along the way.

Ashley Artrip, Go-to-Market Engineer, Clay

9:55 - 10:05 AM EDTAI Readiness: Preparing for Maximum Adoption

To maximize AI adoption in your organization, it's critical to understand your current environment and get your organization AI ready. This session will explore how to do just that — including how to:

  • Take inventory of how your team is using AI today, and how to up-skill your team
  • Identify which AI use cases will make the biggest impact on your go-to-market strategy
  • Get a comprehensive view of your data, build an AI data strategy, and get your data AI ready

Learn actionable steps to enhance your people, process, and data readiness over the next two months, and position your organization to harness AI’s full potential efficiently.

Jonathan Burg, SVP, Revenue at New Breed

10:05 - 10:35 AM EDTRethinking Conversion: Orchestrating Your AI Agents

Discover how to deploy critical AI agents that drive conversions and streamline your funnel. We will cover the “where, when, and what” on activating AI-driven inbound workflows, conversational emails, and outbound SDR agents—ensuring they perform the right tasks at the right time to maximize impact.

Claire Ebben, Director, Product Marketing, Qualified

Latané Conant, Chief Revenue Officer, 6sense

Sydney Sloan, CMO, G2

10:55 - 11:05 AM EDTMastering Attribution in an AI-First World

We’re diving into AI-driven attribution to share how you can measure success and optimize every stage of your funnel. This session will explore modern attribution models, real-time analytics, and proven strategies to connect marketing efforts to revenue with confidence.

Lauren Atieh, Business Development, LinkedIn

Morgan Rochofski, Partner Marketing, G2

11:05 AM - 12:00 PM EDTBuild the Prompts & Action the Insights

In this collaborative workshop you will be inspired to rethink your current approach and re-design with an AI first approach. Expert coaches will lead you through working sessions from the basics of prompt engineering to more advanced ideas on AI orchestrations.

Alex Lindahl, Go-to-Market Engineer, Clay

Ashley Artrip, Go-to-Market Engineer, Clay

12:00 PM - 1:00 PM EDTLunch & Networking

The event concludes with lunch, continued conversation amongst attendees, and the chance to speak 1-on-1 with the experts on-site.

San Francisco, CA

Tuesday, May 20, 2025

Linkedin Office, 222 2nd St,
San Francisco

8:00 - 9:00 AM PDTBreakfast & Networking

Check-in, connect, grab a bite, and settle in.

9:00 - 9:40 AM PDTKeynote: AI Mega Trends: Transforming the Future of B2B Go-to-Market

The future of B2B is here—and AI is reshaping it faster than ever. Join Tim Sanders, G2’s VP of Research Insights and Executive Fellow at Harvard, as he kicks off our event with groundbreaking insights on how AI is revolutionizing go-to-market strategies.

Drawing from his proprietary research and unmatched access to top industry minds, Tim will reveal how AI is dramatically altering customer buying journeys and share actionable strategies your team can leverage to achieve exponential growth. Discover the immense potential of agentic workflows and large language models (LLMs), and leave equipped with a roadmap to accelerate your AI adoption journey.

You'll also gain insights from a new G2 Report, exploring how personalized marketing at scale and new AI-driven modalities will define the next era of customer engagement.

Tim Sanders, VP of Research Insights, G2

9:40 - 9:55 AM PDTBuilding Your Audience for Targeted, Timely Campaigns

Find the right audiences, build the workflows to connect with them, and trigger actions to further engage, with integrated AI support throughout. Learn from organizations who’ve put these plays into action — sharing how, why, and what they learned along the way.

9:55 - 10:05 AM PDTAI Readiness: Preparing for Maximum Adoption

To maximize AI adoption in your organization, it's critical to understand your current environment and get your organization AI ready. This session will explore how to do just that — including how to:

  • Take inventory of how your team is using AI today, and how to up-skill your team
  • Identify which AI use cases will make the biggest impact on your go-to-market strategy
  • Get a comprehensive view of your data, build an AI data strategy, and get your data AI ready

Learn actionable steps to enhance your people, process, and data readiness over the next two months, and position your organization to harness AI’s full potential efficiently.

Jonathan Burg, SVP, Revenue at New Breed

10:05 - 10:35 AM PDTRethinking Conversion: Orchestrating Your AI Agents

Discover how to deploy critical AI agents that drive conversions and streamline your funnel. We will cover the “where, when, and what” on activating AI-driven inbound workflows, conversational emails, and outbound SDR agents—ensuring they perform the right tasks at the right time to maximize impact.

Claire Ebben, Director, Product Marketing, Qualified

Ami Arid, Head of Evangelism, 6sense

Sydney Sloan, CMO, G2

10:55 - 11:05 AM PDTMastering Attribution in an AI-First World

We’re diving into AI-driven attribution to share how you can measure success and optimize every stage of your funnel. This session will explore modern attribution models, real-time analytics, and proven strategies to connect marketing efforts to revenue with confidence.

Srikrishna Swaminathan, Co-Founder and CEO, Factors.ai

Lauryn Wells, Strategic Partnerships, LinkedIn

11:05 AM - 12:00 PM PDTBuild the Prompts & Action the Insights

In this collaborative workshop you will be inspired to rethink your current approach and re-design with an AI first approach. Expert coaches will lead you through working sessions from the basics of prompt engineering to more advanced ideas on AI orchestrations.

12:00 PM - 1:00 PM PDTLunch & Networking

The event concludes with lunch, continued conversation amongst attendees, and the chance to speak 1-on-1 with the experts on-site.

Atlanta, GA

Wednesday, June 25, 2025

Coming soon!

8:00 - 9:00 AM EDTBreakfast & Networking

Check-in, connect, grab a bite, and settle in.

9:00 - 9:40 AM EDTKeynote: AI Mega Trends: Transforming the Future of B2B Go-to-Market

The future of B2B is here—and AI is reshaping it faster than ever. Join Tim Sanders, G2’s VP of Research Insights and Executive Fellow at Harvard, as he kicks off our event with groundbreaking insights on how AI is revolutionizing go-to-market strategies.

Drawing from his proprietary research and unmatched access to top industry minds, Tim will reveal how AI is dramatically altering customer buying journeys and share actionable strategies your team can leverage to achieve exponential growth. Discover the immense potential of agentic workflows and large language models (LLMs), and leave equipped with a roadmap to accelerate your AI adoption journey.

You'll also gain insights from a new G2 Report, exploring how personalized marketing at scale and new AI-driven modalities will define the next era of customer engagement.

Tim Sanders, VP of Research Insights, G2

9:40 - 9:55 AM EDTBuilding Your Audience for Targeted, Timely Campaigns

Find the right audiences, build the workflows to connect with them, and trigger actions to further engage, with integrated AI support throughout. Learn from organizations who’ve put these plays into action — sharing how, why, and what they learned along the way.

9:55 - 10:05 AM EDTAI Readiness: Preparing for Maximum Adoption

To maximize AI adoption in your organization, it's critical to understand your current environment and get your organization AI ready. This session will explore how to do just that — including how to:

  • Take inventory of how your team is using AI today, and how to up-skill your team
  • Identify which AI use cases will make the biggest impact on your go-to-market strategy
  • Get a comprehensive view of your data, build an AI data strategy, and get your data AI ready

Learn actionable steps to enhance your people, process, and data readiness over the next two months, and position your organization to harness AI’s full potential efficiently.

Jonathan Burg, SVP, Revenue at New Breed

10:05 - 10:35 AM EDTRethinking Conversion: Orchestrating Your AI Agents

Discover how to deploy critical AI agents that drive conversions and streamline your funnel. We will cover the “where, when, and what” on activating AI-driven inbound workflows, conversational emails, and outbound SDR agents—ensuring they perform the right tasks at the right time to maximize impact.

Jason Telmos, VP, Product Marketing Management, 6sense

Sydney Sloan, CMO, G2

10:55 - 11:05 AM EDTMastering Attribution in an AI-First World

We’re diving into AI-driven attribution to share how you can measure success and optimize every stage of your funnel. This session will explore modern attribution models, real-time analytics, and proven strategies to connect marketing efforts to revenue with confidence.

11:05 AM - 12:00 PM EDTBuild the Prompts & Action the Insights

In this collaborative workshop you will be inspired to rethink your current approach and re-design with an AI first approach. Expert coaches will lead you through working sessions from the basics of prompt engineering to more advanced ideas on AI orchestrations.

12:00 PM - 1:00 PM EDTLunch & Networking

The event concludes with lunch, continued conversation amongst attendees, and the chance to speak 1-on-1 with the experts on-site.

London, UK

Wednesday, September 17, 2025

Linkedin Office: 123 Farringdon Rd, London

8:00 - 9:00 AM GMTBreakfast & Networking

Check-in, connect, grab a bite, and settle in.

9:00 - 9:40 AM GMTKeynote: AI Mega Trends: Transforming the Future of B2B Go-to-Market

The future of B2B is here—and AI is reshaping it faster than ever. Join Tim Sanders, G2’s VP of Research Insights and Executive Fellow at Harvard, as he kicks off our event with groundbreaking insights on how AI is revolutionizing go-to-market strategies.

Drawing from his proprietary research and unmatched access to top industry minds, Tim will reveal how AI is dramatically altering customer buying journeys and share actionable strategies your team can leverage to achieve exponential growth. Discover the immense potential of agentic workflows and large language models (LLMs), and leave equipped with a roadmap to accelerate your AI adoption journey.

You'll also gain insights from a new G2 Report, exploring how personalized marketing at scale and new AI-driven modalities will define the next era of customer engagement.

Tim Sanders, VP of Research Insights, G2

9:40 - 9:55 AM GMTBuilding Your Audience for Targeted, Timely Campaigns

Find the right audiences, build the workflows to connect with them, and trigger actions to further engage, with integrated AI support throughout. Learn from organizations who’ve put these plays into action — sharing how, why, and what they learned along the way.

9:55 - 10:05 AM GMTAI Readiness: Preparing for Maximum Adoption

To maximize AI adoption in your organization, it's critical to understand your current environment and get your organization AI ready. This session will explore how to do just that — including how to:

  • Take inventory of how your team is using AI today, and how to up-skill your team
  • Identify which AI use cases will make the biggest impact on your go-to-market strategy
  • Get a comprehensive view of your data, build an AI data strategy, and get your data AI ready

Learn actionable steps to enhance your people, process, and data readiness over the next two months, and position your organization to harness AI’s full potential efficiently.

Jonathan Burg, SVP, Revenue at New Breed

10:05 - 10:35 AM GMTRethinking Conversion: Orchestrating Your AI Agents

Discover how to deploy critical AI agents that drive conversions and streamline your funnel. We will cover the “where, when, and what” on activating AI-driven inbound workflows, conversational emails, and outbound SDR agents—ensuring they perform the right tasks at the right time to maximize impact.

Stefano Iacono, Director, Marketing, EMEA, 6sense

Sydney Sloan, CMO, G2

10:55 - 11:05 AM GMTMastering Attribution in an AI-First World

We’re diving into AI-driven attribution to share how you can measure success and optimize every stage of your funnel. This session will explore modern attribution models, real-time analytics, and proven strategies to connect marketing efforts to revenue with confidence.

11:05 AM - 12:00 PM GMTBuild the Prompts & Action the Insights

In this collaborative workshop you will be inspired to rethink your current approach and re-design with an AI first approach. Expert coaches will lead you through working sessions from the basics of prompt engineering to more advanced ideas on AI orchestrations.

12:00 PM - 1:00 PM GMTLunch & Networking

The event concludes with lunch, continued conversation amongst attendees, and the chance to speak 1-on-1 with the experts on-site.

Speakers

Sydney Sloan

CMO, G2

Sydney Sloan is a visionary marketing leader with a track record of driving growth and innovation in the tech industry. As CMO of G2, the world’s largest and most trusted software marketplace, Sydney is at the forefront of shaping the company's strategic direction. Sydney previously held CMO roles at compliance automation software company Drata, sales tech leader Salesloft, and cloud content management visionary Alfresco.

Latané Conant

Chief Revenue Officer, 6sense

A trailblazer in the field of revenue technology, Latané Conant approaches her role as Chief Revenue Officer at 6sense with a unique blend of data-driven innovation and audacious vision. With experience in every facet of the revenue organization, Latané brings an unparalleled depth and breadth of perspective to her leadership. As the driving force behind the company’s go-to-market team, she propels business growth through strategic and operational excellence across marketing, sales, customer success, partnerships, and professional services.

Tim Sanders

VP of Research Insights, G2

Tim Sanders serves as G2’s VP of Research Insights, driving the company’s market leadership in data-driven insights on the B2B software landscape. With 25 years of experience, Tim has held leadership roles at notable companies including Upwork and Yahoo, as well as being an early-stage member of Mark Cuban's broadcast.com. He is also a New York Times bestselling author, top-rated keynote speaker, management consultant, and Executive Fellow at the Digital Data Design Institute at Harvard. In this role, Tim enables researchers to deliver executive insights that drive adoption of AI and data centric business decisions.

Claire Ebben

Director, Product Marketing, Qualified

Claire Ebben is a Director of Product Marketing at Qualified, owning competitive product marketing and customer marketing. She has been at Qualified for 3 years. Prior to Qualified, Claire led Sales Cloud Market Strategy at Salesforce. She lives in Orange County, California.

Adam Kaiser

VP, Brand & Growth Marketing, 6sense

Adam Kaiser has been in the B2B marketing game for over 20 years and has built marketing teams across multiple industries and segments, including compliance, adtech, and telecom. As a previous 6sense customer, Adam was a true fan of Revenue AI™ and saw firsthand the amazing results it helped him and his team achieve.

Alex Landahl

Go-To-Market Engineer, Clay

logo-clay

Alex Lindahl is a GTM Engineer at Clay and author of the GTM Engineering newsletter Claymation.io. He's also an angel investor, Venture Partner at Companyon Ventures, and brings early GTM experience from 4 unicorns; Acquia, Snyk, Chainguard, & Clay.

Ashley Artrip

Go-To-Market Engineer, Clay

Ashley is an Enterprise Go-to-Market Engineer at Clay with a strong track record of building and scaling GTM systems that drive results. She was previously the co-founder of a career education startup that was successfully acquired, and now brings that entrepreneurial mindset to solving complex go-to-market challenges.

Jonathan Burg

SVP, Revenue, New Breed

Jonathan Burg is the SVP of Revenue at New Breed. After two private equity runs, he now proudly dedicates himself to supporting fellow revenue leaders achieve their growth goals. His passion is designing high-performance RevOps and creating category-leading brands to increase enterprise value, engage employees, and achieve profitable growth. He loves to ski, be with his family, and enjoy the Vermont outdoors.

Ami Arid

Head of Evangelism, 6sense

Ami Arad is the Head of Evangelism at 6sense where he is responsible for bringing the good news to prospects and customers, be it within the product through educational videos, on stage at SKOs or 6sense's customer conference, by hosting the most entertaining software executive dinner ever conceived, or any other venue where his services are required. Prior to 6sense, he's spent half his career at startups of less than 50 people when he joined, and stints at the largest software companies like Oracle and Microsoft.

Srikrishna Swaminathan

Co-Founder and CEO, Factors.ai

Sri is the Co-Founder and CEO of Factors.ai, an Agentic B2B Marketing and Attribution Platform. With over 10 years of experience in sales and business development, Sri brings deep expertise in driving revenue growth and strategic execution. Under his leadership, Factors.ai empowers B2B marketers to maximize ROI and make data-driven decisions with confidence. Passionate about innovation and scaling businesses, Sri is focused on transforming how companies leverage AI to enhance marketing outcomes.

Jason Telmos

VP, Product Marketing Management, 6sense

Jason is a seasoned professional with extensive marketing and product strategy experience across various industries and verticals, most extensively in B2B Technology and SaaS. He has worked on the agency, consulting, and client side of the business developing robust product, marketing, and sales strategies for and both B2B and B2C organizations. With a rich background in go-to-market strategy and planning, Jason has provided strategic and tactical support across multiple functions to help achieve growth targets through a data driven design thinking approach. Working directly with business leaders, Jason has helped organizations bring innovative new products to life, restructure and scale teams, and develop modern, digital first revenue engines. Jason is a certified ABM expert, has extensive experience designing and developing content, and operationalizing cross-functional account based strategies.

Stefano Iacono

Director, Marketing, EMEA, 6sense

Stefano Iacono is a seasoned marketing director with over 15 years of experience driving go-to-market strategies that connect marketing impact to revenue growth. A hallmark of Stefano’s career is his ability to blend data-driven insights with account-based strategies to align sales and marketing teams and deliver measurable results. Stefano has successfully led programs that redefine customer engagement and pipeline acceleration, helping organisations unlock their total addressable market and achieve significant year-over-year growth. Most recently, Stefano spearheaded initiatives leveraging predictive intelligence and account data to optimise targeting and drive tangible business outcomes across key markets.

Lauren Atieh

Business Development, LinkedIn

Lauren Atieh brings over a decade of expertise in digital strategy and partnerships to her role at LinkedIn, where she leads relationships with enterprise and strategic AdTech partners, including G2. With a strong focus on innovation and collaboration, Lauren is a passionate advocate for her partners—crafting creative go-to-market strategies, enabling sales teams to unlock the full potential of the LinkedIn Marketing Solutions partner ecosystem, and surfacing tech and product solutions that drive measurable impact for customers.

Register for your city.

New York, NY

Wednesday, April 30, 2025

Current, Pier 59, Chelsea Piers

San Francisco, CA

Tuesday, May 20, 2025

Linkedin Office, 222 2nd St, San Fran

Atlanta, GA

Wednesday, June 25, 2025

Coming soon!

London, UK

Wednesday, September 17, 2025

Linkedin Office: 123 Farringdon Rd, London

Register for G2 AI in Action | New York, NY - 4/30