It's time to re-imagine your entire funnel with an AI first approach. We've brought together the brightest minds in our industry to share how you can redesign your demand gen workflows, set up AI agents, and integrate analytics into every stage of your business.
You'll learn to master AI—from daily prompts to creating new workflows—and leave with:
"I don't think of AI as a replacement for people. I think of it instead as this thing that turbo charges everything we do."
VP of Research Insights, G2
"Winning the future requires that we re-architect our demand gen efforts to meet the AI-first world."
CMO, G2
Wednesday, April 30, 2025
Current, Pier 59, Chelsea Piers
Sponsors
Check-in, connect, grab a bite, and settle in.
Tim Sanders, VP of Research Insights, G2
Find the right audiences, build the workflows to connect with them, and trigger actions to further engage, with integrated AI support throughout. Learn from organizations who’ve put these plays into action sharing how, why and what they learned along the way.
Discover how to deploy critical AI agents that drive conversions and streamline your funnel. We will cover the “where, when, and what” on activating AI-driven inbound workflows, conversational emails, and outbound SDR agents—ensuring they perform the right tasks at the right time to maximize impact.
We’re diving deep in AI-driven attribution to share how you can measure success and optimize every stage of your funnel. This session will explore modern attribution models, real-time analytics, and proven strategies to connect marketing efforts to revenue with confidence.
In this collaborative workshop you will be inspired to rethink your current approach and re-design with an AI first approach. Expert coaches will lead you through working sessions from the basics of prompt engineering to more advanced ideas on AI orchestrations.
The event concludes with lunch, continued conversation amongst attendees, and the chance to speak 1-on-1 with the experts on-site.
Tuesday, May 20, 2025
Linkedin Office, 222 2nd St,
San Francisco
Sponsors
Check-in, connect, grab a bite, and settle in.
Tim Sanders, VP of Research Insights, G2
Find the right audiences, build the workflows to connect with them, and trigger actions to further engage, with integrated AI support throughout. Learn from organizations who’ve put these plays into action sharing how, why and what they learned along the way.
Discover how to deploy critical AI agents that drive conversions and streamline your funnel. We will cover the “where, when, and what” on activating AI-driven inbound workflows, conversational emails, and outbound SDR agents—ensuring they perform the right tasks at the right time to maximize impact.
We’re diving deep in AI-driven attribution to share how you can measure success and optimize every stage of your funnel. This session will explore modern attribution models, real-time analytics, and proven strategies to connect marketing efforts to revenue with confidence.
In this collaborative workshop you will be inspired to rethink your current approach and re-design with an AI first approach. Expert coaches will lead you through working sessions from the basics of prompt engineering to more advanced ideas on AI orchestrations.
The event concludes with lunch, continued conversation amongst attendees, and the chance to speak 1-on-1 with the experts on-site.
Wednesday, June 25, 2025
Coming soon!
Sponsors
Check-in, connect, grab a bite, and settle in.
Tim Sanders, VP of Research Insights, G2
Find the right audiences, build the workflows to connect with them, and trigger actions to further engage, with integrated AI support throughout. Learn from organizations who’ve put these plays into action sharing how, why and what they learned along the way.
Discover how to deploy critical AI agents that drive conversions and streamline your funnel. We will cover the “where, when, and what” on activating AI-driven inbound workflows, conversational emails, and outbound SDR agents—ensuring they perform the right tasks at the right time to maximize impact.
We’re diving deep in AI-driven attribution to share how you can measure success and optimize every stage of your funnel. This session will explore modern attribution models, real-time analytics, and proven strategies to connect marketing efforts to revenue with confidence.
In this collaborative workshop you will be inspired to rethink your current approach and re-design with an AI first approach. Expert coaches will lead you through working sessions from the basics of prompt engineering to more advanced ideas on AI orchestrations.
The event concludes with lunch, continued conversation amongst attendees, and the chance to speak 1-on-1 with the experts on-site.
Wednesday, September 17, 2025
Linkedin Office: 123 Farringdon Rd, London
Sponsors
Check-in, connect, grab a bite, and settle in.
Tim Sanders, VP of Research Insights, G2
Find the right audiences, build the workflows to connect with them, and trigger actions to further engage, with integrated AI support throughout. Learn from organizations who’ve put these plays into action sharing how, why and what they learned along the way.
Discover how to deploy critical AI agents that drive conversions and streamline your funnel. We will cover the “where, when, and what” on activating AI-driven inbound workflows, conversational emails, and outbound SDR agents—ensuring they perform the right tasks at the right time to maximize impact.
We’re diving deep in AI-driven attribution to share how you can measure success and optimize every stage of your funnel. This session will explore modern attribution models, real-time analytics, and proven strategies to connect marketing efforts to revenue with confidence.
In this collaborative workshop you will be inspired to rethink your current approach and re-design with an AI first approach. Expert coaches will lead you through working sessions from the basics of prompt engineering to more advanced ideas on AI orchestrations.
The event concludes with lunch, continued conversation amongst attendees, and the chance to speak 1-on-1 with the experts on-site.
Chief Marketing Officer
Sydney Sloan is a visionary marketing leader with a track record of driving growth and innovation in the tech industry. As CMO of G2, the world’s largest and most trusted software marketplace, Sydney is at the forefront of shaping the company's strategic direction. Sydney previously held CMO roles at compliance automation software company Drata, sales tech leader Salesloft, and cloud content management visionary Alfresco.
VP of Research Insights
Tim Sanders serves as G2’s VP of Research Insights, driving the company’s market leadership in data-driven insights on the B2B software landscape. With 25 years of experience, Tim has held leadership roles at notable companies including Upwork and Yahoo, as well as being an early-stage member of Mark Cuban's broadcast.com. He is also a New York Times bestselling author, top-rated keynote speaker, management consultant, and Executive Fellow at the Digital Data Design Institute at Harvard. In this role, Tim enables researchers to deliver executive insights that drive adoption of AI and data centric business decisions.