You’ve built strong campaigns. Optimized your channels. Dialed in your mix. But the way buyers find, evaluate, and trust software is changing fast. And many of the signals marketers relied on for years don’t carry the same weight they used to.
Albert Gouyet, VP of Operations at BrightEdge, and Alex David, GM of AI Solutions at G2, will break down what AI is actually changing across search, discovery, and demand, and what that means for your 2026 plan.