How to Track & Measure the Impact of Intent

G2 Buyer Intent makes hitting your pipeline goals with less budget possible. It focuses your efforts on shoppers that are already in-market.

But you can’t understand how much oomph an intent-driven strategy brings to your business without setting goals, identifying metrics, and evaluating progress. During this Office Hours session, we discuss:

• Using different intent data types to effectively target and personalize
• Best practices for tracking, measuring, and proving the impact of intent data
• Integrating with CRM and lead scoring tools to scale, track, and automate efforts 
• How big players have won big using intent data