AI has rewritten how buyers research software. There are fewer touchpoints, less visibility, and higher stakes. Buyers are reaching decisions faster and with less observable activity, which means the signals that used to tell you who’s in-market are showing up differently.
For GTM teams, that changes how you read intent, when you act on it, and how quickly you can move from signal to pipeline. Join experts from Demandbase and G2 to learn what’s shifted and how to adapt with practical approaches your demand gen, RevOps, and sales teams can put to work.