AI may be rewriting how buyers discover brands, but authenticity still decides which ones they trust. Bozoma Saint John has helped build some of the world’s most iconic brands — Netflix, Uber, Pepsi, Apple — by leading with courage, creativity, and heart. In her keynote, she’ll share how authenticity becomes your brand’s greatest advantage, why “showing up” still matters most, and how to stay bold as technology and culture evolve. Walk away ready to own your story — and every moment that shapes it.