Tracking G2’s Impact on Your GTM
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Sudipto Paul

Sudipto Paul is a Sr. Content Marketing Specialist at G2. He writes on IT infrastructure to help enterprises make informed technology decisions. He has written extensively on various topics, including application server, data center networking, data exchange, hyperconverged infrastructure, load balancing, and server virtualization. Sudipto has a Master's in Mass Communication and is studying to earn an MBA from Liverpool John Moores University. When not writing, he's busy taking photos, reading non-fiction, or trying new recipes.

Reputation Sees 174% Increase in ARR With G2 In-App Reviews

G2 Review Generation

Reputation Sees 174% Increase in ARR With G2 In-App Reviews

Demonstrating excellence is the most challenging part of leading by example.

Sudipto Paul photo by Sudipto Paul
Zuddl Generates $880K+ in Pipeline With G2 Marketing Solutions

G2 Buyer Intent

Zuddl Generates $880K+ in Pipeline With G2 Marketing Solutions

If paid ads are your only play for capturing in-market accounts, it might look something like this.

Sudipto Paul photo by Sudipto Paul
Plytix Reduces CPL by 82% With G2 Marketing Solutions

Data Analytics

Plytix Reduces CPL by 82% With G2 Marketing Solutions

Customer reviews confirm your selling points for buyers, but can be challenging to collect.

Sudipto Paul photo by Sudipto Paul