G2 + Metadata

Metadata just got way more powerful.

Sync your G2 Buyer Intent with Metadata and start auto-targeting companies that are actively researching you on G2.

Connect Metadata



Metadata now integrates with G2:


Step 1: Connect

Connect your G2 Buyer Intent with Metadata.

Use firmographic and demographic criteria to create your ideal customer profile!


Step 2: Target

Target buyers researching solutions like yours on G2.

Use G2 Content and Reports to truly personalize your ads!


Step 3: Test

Test which messaging resonates best with your prospects.

Analyze pipeline and revenue impact right from your reporting dashboard in Metadata!


Create custom audiences

Use G2 Buyer Intent data in Metadata to build custom audiences for your campaign experiments.

Connect Now

Reach in-market buyers

Accelerate your sales cycle and generate qualified pipeline by serving targeted ads to buyers actively researching your profile, category, or competitors on G2.

Connect Now



Test go-to-market messaging

Better understand what resonates with your target buyers by using multivariate testing with your ad creative and go-to-market messaging.

Connect Now