G2 + Metadata
Sync your G2 Buyer Intent with Metadata and start auto-targeting companies that are actively researching you on G2.
Connect Metadata
Step 1: Connect
Connect your G2 Buyer Intent with Metadata.
Use firmographic and demographic criteria to create your ideal customer profile!
Step 2: Target
Target buyers researching solutions like yours on G2.
Use G2 Content and Reports to truly personalize your ads!
Step 3: Test
Test which messaging resonates best with your prospects.
Analyze pipeline and revenue impact right from your reporting dashboard in Metadata!
Use G2 Buyer Intent data in Metadata to build custom audiences for your campaign experiments.
Connect NowAccelerate your sales cycle and generate qualified pipeline by serving targeted ads to buyers actively researching your profile, category, or competitors on G2.
Connect Now
Better understand what resonates with your target buyers by using multivariate testing with your ad creative and go-to-market messaging.
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