G2 + Metadata

Metadata just got way more powerful.

Sync your G2 Buyer Intent with Metadata and start auto-targeting companies that are actively researching you on G2.

Connect Metadata

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Metadata now integrates with G2:

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Step 1: Connect

Connect your G2 Buyer Intent with Metadata.

Use firmographic and demographic criteria to create your ideal customer profile!

Target


Step 2: Target

Target buyers researching solutions like yours on G2.

Use G2 Content and Reports to truly personalize your ads!

Test


Step 3: Test

Test which messaging resonates best with your prospects.

Analyze pipeline and revenue impact right from your reporting dashboard in Metadata!

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Create custom audiences

Use G2 Buyer Intent data in Metadata to build custom audiences for your campaign experiments.

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Reach in-market buyers

Accelerate your sales cycle and generate qualified pipeline by serving targeted ads to buyers actively researching your profile, category, or competitors on G2.

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Test go-to-market messaging

Better understand what resonates with your target buyers by using multivariate testing with your ad creative and go-to-market messaging.

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