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2021

Digital Trends

When looking to evolve, scale, or improve, businesses focus on making changes in five areas: business model, business strategy, business operations, customer interaction, and workforce. While examining technology and its potential impact, it’s effective to use these five areas as a framework for planning digital transformation projects.

Explore Digital Trends

“As we race to adapt in 2021, connecting workplace technologies to open communication and enable collaboration between individuals, teams, and customers will lead to more mergers, acquisitions, and reorganizations of major vendors’ portfolios. This will make the biggest vendors even more dominant. The competition between these vendors will also intensify as they arm their platforms with integrated communications layers: tightening their grip on the market. ”

Top Digital Transformation Trends in 2021

by Michael Fauscette
Read more

2021 Digital Trends

Tech Research

2021 Research Trends 2021 Cloud Trends 2021 Technology Trends

2021 Trends in Software Development

A look at expected 2021 trends in software development based on its shifting...

by Adam Crivello

2021 Research Trends 2021 AI and Analytics Trends 2021 Technology Trends

2021 Trends in Self-Service and All-Service Analytics

The era of self service has arrived, but it should step aside. Welcome to the...

by Matthew Miller

2021 Trends in Conversational AI

Conversational agents need to be intelligent in order to be effective. Here is...

by Matthew Miller

2021 Research Trends 2021 AI and Analytics Trends 2021 Technology Trends

2021 Trends in Synthetic Data Generation and Detection

We have seen the rise of synthetic data which allows companies to produce fake...

by Matthew Miller

2021 Research Trends 2021 Security Trends 2021 Technology Trends

2021 Trends in Combating Deepfake Impersonation Attacks

Business email compromise (BEC) is already a huge problem and CEO impersonation...

by Merry Marwig, CIPP/US

2021 Research Trends 2021 Security Trends 2021 Technology Trends

2021 Trends in People-Centric Data Privacy Tech

Privacy technology tools will evolve to be more people-centric, with a focus on...

by Merry Marwig, CIPP/US

2021 Research Trends 2021 Security Trends 2021 Technology Trends

2021 Trends in Vendor Security and Privacy Assessments

Third parties can introduce cyber risk to client companies, yet many companies...

by Merry Marwig, CIPP/US

2021 Research Trends 2021 Cloud Trends 2021 Technology Trends

2021 Trends in Data Management

Complexities in data management are skyrocketing just when organizations have...

by Isha Kaur

2021 Research Trends 2021 Security Trends 2021 Technology Trends

2021 Trends in Cybersecurity

IoT edge platforms, DevSecOps, remote workforce security, zero trust adoption,...

by Aaron Walker

App Research

2021 Research Trends 2021 Application Research Trends 2021 ERP and Commerce Trends

2021 Trends in Accounting and Finance

As finance and accounting teams continue to work remotely in 2021, accounting...

by Nathan Calabrese

2021 Research Trends 2021 Application Research Trends 2021 CRM and Marketing Trends

2021 Trends in Customer Engagement and Experience

To succeed in 2021, businesses must seek out technology to improve customer...

by Stephanie Graham

2021 Research Trends 2021 Application Research Trends 2021 ERP and Commerce Trends

2021 Trends in Supply Chain Technology

Businesses are altering their supply chains to improve efficiency and meet...

by Michael Gigante

2021 Research Trends 2021 Application Research Trends 2021 ERP and Commerce Trends

2021 Trends in E-Commerce and Industry 4.0

Industrial automation and e-commerce will change significantly in 2021, but...

by Gabriel Gheorghiu

2021 Research Trends 2021 Application Research Trends 2021 CRM and Marketing Trends

2021 Trends in Martech and Adtech

With a new year rapidly approaching, we discuss some of the top martech and...

by Emily Malis Greathouse

Services/Verticals Research

2021 Research Trends 2021 Verticals Trends 2021 Verticals and Services Research Trends

2021 Trends in Fintech

2021 will see an acceleration of the shift to digital-first financial services....

by Patrick Szakiel

2021 Research Trends 2021 Verticals and Services Research Trends 2021 B2B Services Trends

2021 Trends in Human Resources

In 2021, expect human resources teams to use both emerging HR tech and...

by Shaun Bishop

2021 Research Trends 2021 Verticals Trends 2021 Verticals and Services Research Trends

2021 Trends in Restaurant Technology

As restaurants look to 2021, contactless technology and strong delivery...

by Dominick Duda

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Optimize ABM

Harness Sales Intelligence

Identify Market Demand

Engage Customers

Build Pipeline

By Integration Type

Partner with G2

ZoomInfo

Salesloft

Our Customers Inspire Us

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2021 Digital Trends

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